Wednesday, January 29, 2014
Monday, January 27, 2014
Target Audience
As a ponder on what is going to go into my target audience I am going to focus a the key group of people that are looking for a need in carpet and tile cleaning. I am looking for a audience of moms with lots of kids, elderly retired couples with dogs and cats, and of course the dirty college students renting apartments. I am looking for those key people and demographic so I can help provide them with a safe and easy cleaning process.
Tuesday, January 14, 2014
Target Personas
My idea for my Facebook page is to help my roommates carpet cleaning business. The focus group of his company would be:
1: Carol (age 68) Carol is a retired school teacher living at home with just her husband. She now has a big house that was once occupied by 4 children that have moved out and it is just Carol and her husband now. She likes to keep her house clean and with the house empty she is able to keep it cleaner then she used to and now she use carpet cleaning monthly for any stains that may occur from her pet dogs and from other simple spills.
2: Greg (age 30) Greg is a single guy working his way up in his company and hopes to be in upper management some day. He has a German shepherd and he can make a mess, when his friends come over for football and parties they always make a mess. He uses the carpet cleaning from time to time to keep it clean for the ladies when they visit.
3: The Layton Family (Parents and 3 children) The Layton's have a house of kids pets and parents running around making messes day in and day out. With the big families it is important to keep it clean and use carpet cleaning regularly to get out the stains from the carpet left behind. So much cleaning needs to be done with big families and their houses.
1: Carol (age 68) Carol is a retired school teacher living at home with just her husband. She now has a big house that was once occupied by 4 children that have moved out and it is just Carol and her husband now. She likes to keep her house clean and with the house empty she is able to keep it cleaner then she used to and now she use carpet cleaning monthly for any stains that may occur from her pet dogs and from other simple spills.
2: Greg (age 30) Greg is a single guy working his way up in his company and hopes to be in upper management some day. He has a German shepherd and he can make a mess, when his friends come over for football and parties they always make a mess. He uses the carpet cleaning from time to time to keep it clean for the ladies when they visit.
3: The Layton Family (Parents and 3 children) The Layton's have a house of kids pets and parents running around making messes day in and day out. With the big families it is important to keep it clean and use carpet cleaning regularly to get out the stains from the carpet left behind. So much cleaning needs to be done with big families and their houses.
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